Privacy Notice

 

Privacy Policy

 

This Privacy Policy explains how Orthotal (“we,” “us,” “our”) collects, uses, and shares your personal information when you visit orthotal.com (the “Website”), use our services, make a purchase, or otherwise interact with us (collectively, the “Services”).

“You” refers to anyone who uses the Services—customers, site visitors, or other individuals whose data we process under this Policy.

By using the Services, you agree to the practices described here. If you do not agree, please do not use the Services.

 

 

Changes to this Policy

 

We may update this Policy from time to time for operational, legal, or regulatory reasons. When we do, we’ll post the revised version on the Website, update the “Last Updated” date, and take any steps required by law.

 

 

How We Collect and Use Personal Information

 

Over the past 12 months, we have collected personal information from various sources to provide and improve the Services. What we collect depends on how you interact with us. In addition to the specific uses below, we may use your data to communicate with you, provide and improve the Services, comply with legal obligations, enforce our Terms, and protect our rights and those of our users.


Information You Provide Directly

 

  • Contact details: name, address, phone number, email.

  • Order details: billing/shipping addresses, payment confirmation, email, phone number.

  • Account details: username, password, security questions.

  • Shopping activity: items viewed, cart, wishlist.

  • Support communications: information you share when contacting us.

 

Some features require certain information; if you choose not to provide it, those features may not be available.


Information Collected via Cookies and Similar Technologies

 

We automatically collect usage data about how you access and use the Services (e.g., device and browser details, IP address, network info, and interaction data). We use cookies, pixels, and similar tools to do this.


Information from Third Parties

 

We may receive information from:

 

  • Service providers (e.g., Shopify) who help operate our Website and Services.

  • Payment processors who process payments and share details necessary to complete your transactions.

  • Advertising/analytics partners who collect data via pixels, web beacons, SDKs, third-party libraries, and cookies.

 

We treat third-party data according to this Policy. We are not responsible for the accuracy or practices of third parties; review their policies for more information.

 

 

How We Use Personal Information

 

  • Provide products & services: process payments, fulfill orders, manage accounts, send transactional notices (orders, returns, exchanges), arrange shipping, handle returns/exchanges, enable reviews.

  • Marketing & advertising: send promotional emails/SMS/post, and personalize ads/content on our site and others.

  • Security & fraud prevention: detect, investigate, and act on fraudulent/illegal activity. If you have an account, keep your credentials secure and contact us if you suspect compromise.

  • Support & communications: respond to inquiries and improve the Services.

 

 

 

Cookies

 

Most browsers accept cookies by default. You can remove or block cookies in your browser settings. Doing so may affect your experience and certain features may not work properly. Blocking cookies may also not fully prevent data sharing with third parties (e.g., ad partners).

 

 

How We Share Personal Information

 

We may disclose personal information in these circumstances:

  • Service providers/contractors: IT, payments, data analytics, customer service, cloud storage, fulfillment/shipping.

  • Business/marketing partners (including Shopify): to provide or promote services (subject to their own privacy policies).

  • With your direction/consent: e.g., social media widgets, product integrations.

  • Affiliates/subsidiaries: within our corporate group.

  • Legal/compliance and business transactions: to comply with law (subpoenas, warrants), enforce terms, protect rights, or in connection with mergers, acquisitions, insolvency, or similar events.

 

Disclosures in the Last 12 Months

 

We have disclosed the following categories for the purposes above:

  • Identifiers: contact details, order/account information.

  • Commercial information: order/purchase history, customer service info.

  • Internet/network activity: usage data.

    Recipients may include service providers, business/marketing partners, and subsidiaries. We do not use or disclose sensitive personal information to infer characteristics about you.

 

 

User-Generated Content

 

If you post reviews or other content in public areas of the Services, that information becomes public. We cannot control how others use it and are not responsible for their privacy or security practices.

 

 

Third-Party Websites and Links

 

Our Website may link to third-party sites or platforms. Review their terms and privacy/security policies. We are not responsible for these sites or the accuracy of their content. Information you share on third-party platforms may be visible to others and used without limits by those platforms.

 

 

Children’s Data


The Services are not intended for children, and we do not knowingly collect children’s personal information. If a child has provided information, contact us to request deletion. We have no actual knowledge of “selling” or “sharing” (as defined by applicable law) personal information of individuals under 16.

 

Security and Retention

 

No security measure is perfect, and data transmission may not be fully secure. Avoid sending sensitive information via insecure channels.

We retain personal information as needed to operate the Services, maintain accounts, comply with laws, resolve disputes, and enforce agreements and policies.

 

 

Your Rights and Choices

 

Depending on your location, you may have the following rights (subject to legal limits and verification):

  • Access/knowledge: request details about the personal information we hold and how we use/share it.

  • Deletion: request that we delete your personal information.

  • Correction: request corrections to inaccurate information.

  • Data portability: receive a copy and/or request transfer of certain information.

  • Restrict processing: ask us to stop or limit processing in certain cases.

  • Withdraw consent: where we rely on consent.

  • Appeal: challenge our decision if we deny a request.

  • Marketing preferences: unsubscribe from promotional emails at any time (we may still send non-marketing messages about your account/orders).

 

To exercise rights, use the options provided on our Website where available or contact us using the details below. We may need to verify your identity (e.g., email or account info). You may authorize an agent to act on your behalf, subject to proof of authorization and identity verification. We will respond within a reasonable time as required by law.

We will not discriminate against you for exercising your rights.

 

 

Complaints

 

If you have concerns about how we process your data, contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.

 

 

International Users

 

We may transfer, store, and process your personal information outside your country (including in the United States). Our employees, service providers, and partners in those countries may also process your data.

For transfers from Europe, we rely on recognized mechanisms (e.g., Standard Contractual Clauses or UK-approved equivalents), unless the destination country has an adequacy decision.

 

 

Contact

 

If you have questions about this Policy or our privacy practices, or wish to exercise your rights, email us at: info@orthotal.com.

Collections